In-Hance Stroke Formula Product Concept for Market Research

Nutrition for Stroke Patients

Nutritional factors may have an important role in acute stroke and its outcome. There is some evidence that nutritional supplementation may improve nutritional status and reduce morbidity and mortality.

A lot of hospitals are not presently supplementing at all in the first week of recovery, mainly because of indecision on tube feeding and patients having some ability to eat regular food. In reality, patients are able to eat small amounts, but not enough to give the body its nutritional needs when under the stress of recovery.

The high metabolic stress reaction after stroke causes a greatly increased nutritional need. Stroke patients have an increased risk of malnutrition because of high level of dependency, poor eating habits that may be caused by chewing or swallowing difficulties, poor appetite due to altered sense of taste and smell and increased energy needs during recovery.

In-Hance Stroke – Product Overview

In-Hance Stroke Formula is designed specifically to provide nutrients to help stroke victims recover faster and to prevent a reoccurrence of stroke. This is achieved by incorporating nutrients that are beneficial to this group of patients and eliminating others that may contribute to an increased risk of further strokes. In-Hance, primarily, provides daily energy needs and basic nutritional demands for a group of patients that face reduced and inadequate nutritional intake.

In-Hance Stroke Formula is designed to provide stroke patients with very high amounts of quality proteins needed to help build body strength and energy. In-Hance Stroke Formula also provides patients with beneficial trace elements and natural ingredients having a positive effect on blood clotting, high blood pressure, cholesterol levels, reduction of platelets and provides antioxidants. In-Hance Stroke Formula specifically omits Vitamin K to reduce the possibility of blood clots and sodium is reduced due to its link with high blood pressure.

In-Hance Stroke Formula is not a full balanced diet, but rather a supplement to the patient’s diet. It is available in a powder format to be diluted in water, milk, and juice or mixed with fruits in a blender. One size, covering 7 days of treatment, is available in two flavors: vanilla and strawberry. Food thickeners can be added to obtain desired thickness. In-Hance Stroke Formula is recommended to be used twice a day at 240ml (8oz) per serving.

In-Hance Stroke Formula content

Carbohydrates

Maltodextrin

Protein

Calcium caseinate

Hydrolyzed whey protein 80%

Fat

Flaxseed oil

Fish oil

Lecitin

Corn Oil

Fiber

Microcrystalline cellulose (I.e. FMC's Lattice NTC) (fiber source and emulsifier)

Pectin

Minerals and trace elements

Calcium carbonate

Magnesium oxide

Zinc sulfate heptahydrate

Ferrous sulfate heptahydrate Fe2+

Cupric oxide

Potassium Iodide

Potassium chloride

Potassium hydrogenphosphate

Chromium trichloride

Sodium Selenate

Sodium Chloride

Manganese Carbonate

Vitamins

Ascorbic acid (Vit C)

Niacin

Alpha tocopheryl acetate or Vitamin E

Pantothenic acid

Pyridoxine hydrochloride (Vit B6)

Riboflavin (Vit B2)

Thiamine mononitrate (Vit B1)

Vitamin A IU (1 IU= 0.3 mcg Retinol Equivalent)

Folic acid

Biotin Vit H

Cyanocobalamin

Vitamin D

Additives

Bromelin

Grape skin extract (enocianina)

Gugulipid

Coenzyme Q10

Pantethine

Acetyl L-carnitine

Nutritional Label for In-Hance Stroke Formula.

	Nutrition Facts Serving size 2 level scoops (approx. 60g) Servings per container 15
	Amount per serving
	Calories 226		Calories from Fat 49
				% Daily Value*
	Total Fat			5.4g	8%
	Saturated Fat			0.8 g	4%
	Cholesterol			0 mg	0%
	Sodium			15 mg	1%
	Potassium			1750 mg	50%
	Total Carbohydrate			26 g	9%
	Fiber			4 g	16%
	Sugars			0 g
	Protein			23 g
Vitamin A 42%		· Vitamin C 33%
Calcium 40%		· Iron 28%
Vitamin D 25%		· Vitamin E 25%
Thiamin 40%		· Riboflavin 47%
Niacin 50%		· Vitamin B6 38%
Folate 30%		· Vitamin B12 13%
Biotin 25%		· Pantothenic Acid 25%
Phosphorus 40%		· Iodine 33%
Magnesium 30%		· Zinc 40%
Selenium 29%		· Copper 40%
Manganese 50%		· Chromium 17%
Chloride 30%
	*Percent Daily Values are based on a 2,000 calorie diet.
	Calories per gram · Fat 9 Carbohydrate 4 · Protein 4

In-Hance Stroke Formula - Features and Benefits

The main features and product differentiation of In-Hance Stroke Formula is the replacement of proteins, sugars, lipids and trace elements presently used by other manufacturers by different forms that are better absorbed, therefore increase the amount of beneficially proteins and provides high energy.

Following are the main product features and benefits:

1- Very high protein content (even higher than Ensure and Boost HP).

2- Designed specifically for stroke patients by removing Vit. K and lowering Sodium.

3- Addition of natural products known to be beneficial for blood clotting, lowering high blood pressure and cholesterol.

4- Proteins and trace elements presented as whey proteins & casein and salts for maximum absorption and therefore efficiency.

5- Fat presented as flaxseed and fish oil providing beneficial effect for lowering blood pressure and cholesterol.

6- Carbohydrates have no simple sugars for easy digestion and prevention of insulin reaction.

7- Powder product to ensure that the value of the nutrients is preserved longer (no degradation or loss of potency due to heat sterilization).

8- Cost equivalent to other formulas on the market.

9- Not ready to use, but flexibility for mixing with fruits to diversify flavors.

10- Possibility of adding food thickening agents to alter presentation i.e. thicker liquid or pudding.

11- Recommended 2 times a day, 240 ml (8oz) per serving.

12- Shelf life: 2 years. Once prepared has to be consumed in less than an hour or refrigerated for the day.

In-Hance Stroke – Positioning Statement

“The only food supplement optimized and designed specifically for stroke patients”.

IN-HANCE

OPTIMIZED FOR HEALTH™